Ahaze’s Weblog

My Screen Shot Analysis

For my screen shot analysis, I would like to analyze the video “TPRC 2007 Call for Papers.” I will be analyzing this video through the critical lens of tone, but before I even begin to discuss the tone and overall effect of the video, I would like to discuss the lack of videos I found for the call for papers.
When I typed in “call for papers” on YouTube 10 videos showed up, only 4 of which I thought were relevant. Most of them were in another language which is nice to see since it shows how big this conference really is, but I could not understand them. I watched each of these videos to decide which one I would like to analyze, and was surprised to see the lack of creative or multimodal elements. Isn’t that what this conference is about? How can they expect people to come to a conference in which the speakers and sponsors know so little about multimodal composition or even how to catch the attention of the audience? None of these videos were able to do that, including the video “TPRC 2007 Call for Papers.”

In this video, I felt that there were basically three tones. One tone, the one used throughout most of the video, was a monotone. It made me feel bored to watch the video and the speakers seemed bored to be giving it. The second tone was a nervous tone. The speakers did not look like they had ever done a personal video like this and it was reflected through the shaking of their voices and the way that they would stutter or look down at the paper. The last tone can be seen in the last ten seconds of the video where they begin to joke around and interact with each other. This tone is one of a happy and playful nature.

Tone can make a huge difference on how an audience interprets and listens to what a speaker is saying. The first tone of the video, a monotone, made me bored. There were no changes in their voices or expressions. It was all business. They were talking at you despite the mode of a personal video, which usually gives the audience a feel of being engaged in the conversation at hand. Here is a screen shot that displays the speaker’s expressionless faces:

In this photo, you can see that he is neither smiling nor frowning. His tone is just as emotionless as his face. If he is not excited about the conference how can he expect the audience to be?

Throughout the video, you could also detect a nervous tone. You could tell that both speakers were nervous in front of the camera. The older speaker, Evan Corell, kept looking down. I assume that he was looking at a script or paper which told them what to say. The younger speaker, Kenneth Carter, actually stutters quite a bit and almost gives the wrong date for submissions of the papers. This is the screen shot of Kenneth Carter giving the wrong date for submissions. As you can see his expression reflects his nervous tone and mess up of the script. At this point he closes his eyes as if to clear his head of his nerves.
The last tone used in the video, is a playful and happy tone. Unfortunately, this tone is only used in the last ten seconds of the video and is not used in context of the call for papers. In this stage of the video, Kenneth Carter makes a joke about Evan Corell and even before he delivers the joke, the audience can already hear and see Kenneth’s tone changing.

His expression is already changing from expressionless to having a little bit of a smile.

Here we can see Evans and Kenneth’s interchange. Both are happy and laughing, making the audience laugh as well, despite the fact that the joke was horrible and not funny at all. I found myself laughing just because these two speakers were laughing. I would have loved to see them apply this tone to the rest of the video in context of the call for papers. It would have made me pay a lot more attention to what they were actually saying instead of having to replay it a couple times in order to fully understand the message they were delivering.
Despite the lack of expression and interesting tone, these two speakers were on the right path. There is A LOT more they could have done to improve the video, but if they had put just a little bit more time and energy into this video, it could have easily been better. The format of the video is a nice one, maybe not the best choice if one wanted to display all the things someone could do with multimodal composition, but it does give a personal feeling to the video. If their tone was more welcoming it would have felt like a personal invitation to submit papers for the conference. They could have used tone in a variety of different ways in order to welcome and make the audience want to submit papers for this conference. The tone is ultimately what sets up the whole feel of a video and unfortunately, these speakers did not utilize the tone to their benefit.

Here is the full video for all of you to see:


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