Ahaze’s Weblog

Revised screen shot analysis

This screen shot analysis looks closely at the video “TPRC 2007 Call for Papers.” It is analyzed through the critical lens of tone, but before discussing the tone and overall effect of the video, it is important to acknowledge the lack of videos found for the call for papers.
When “call for papers” was searched on YouTube, 10 videos showed up, only 4 of which were relevant. Most of them were in another language. This shows how big the conference is, but makes it hard for others to understand them. Surprisingly, each of these videos showed a lack of creative or multimodal elements. The conference is supposed to be about the move to from old media to new media. How can they expect people to come to a conference in which the speakers and sponsors know so little about multimodal composition or even how to catch the attention of the audience? None of these videos were able to do that, including the video “TPRC 2007 Call for Papers.”

In this video there were three tones. One tone, the one used throughout most of the video, was a monotone. It made the video boring to watch and the speakers seemed bored to be giving it. The second tone was a nervous tone. The speakers did not look like they had ever done a personal video like this and it was reflected through the shaking of their voices and the way that they would stutter or look down at the paper. The last tone can be seen in the last ten seconds of the video where they begin to joke around and interact with each other. This tone is one of a happy and playful nature.

Tone can make a huge difference on how an audience interprets and listens to what a speaker is saying. The first tone of the video, a monotone, felt boring. There were no changes in their voices or expressions. It was all business. They were talking at you despite the mode of a personal video, which usually gives the audience a feel of being engaged in the conversation at hand. Here is a screen shot that displays the speaker’s expressionless faces:

In this photo, you can see that he is neither smiling nor frowning. His tone is just as emotionless as his face. If he is not excited about the conference how can he expect the audience to be?

Throughout the video, you could also detect a nervous tone. You could tell that both speakers were nervous in front of the camera. The older speaker, Evan Corell, kept looking down. One can assume that he was looking at a script or paper which told him what to say. The younger speaker, Kenneth Carter, actually stutters quite a bit and almost gives the wrong date for submissions of the papers. This is the screen shot of Kenneth Carter giving the wrong date for submissions. His expression reflects his nervous tone and mess up of the script. At this point he closes his eyes as if to clear his head of his nerves.
The last tone used in the video, is a playful and happy tone. Unfortunately, this tone is only used in the last ten seconds of the video and is not used in context of the call for papers. In this stage of the video, Kenneth Carter makes a joke about Evan Corell and even before he delivers the joke, the audience can already hear and see Kenneth’s tone changing.

His expression is already changing from expressionless to having a little bit of a smile.

Here we can see Evans and Kenneth’s interchange. Both are happy and laughing, making the audience laugh as well, despite the fact that the joke was horrible and not funny at all. People may find themselves laughing just because these two speakers were laughing. The speakers could have applied this tone to the rest of the video in context of the call for papers. It would have made their audience pay a lot more attention to what was actually being said instead of having to replay it a couple times in order to fully understand the message they were delivering.
Despite the lack of expression and interesting tone, these two speakers were on the right path. There is a lot more they could have done to improve the video, but if they had put just a little bit more time and energy into this video, it could have easily been better. The format of the video is good, maybe not the best choice if one wanted to display all the things someone could do with multimodal composition, but it does give a personal feeling to the video. If their tone was more welcoming it would have felt like a personal invitation to submit papers for the conference. They could have used tone in a variety of different ways in order to welcome and make the audience want to submit papers for this conference. The tone is ultimately what sets up the whole feel of a video and unfortunately, these speakers did not utilize the tone to their benefit.


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